Throughout lockdown our website will be open with free delivery on everything. Or you can click and collect at your convenience. Our website showcases just a small selection of our extensive stock and we are adding new items daily. If you cannot see what you are looking for please contact us by telephone, Facetime, social media or the contact us section below. Stay safe!

Christmas has arrived...

Shop with confidence this Christmas.

Buy online.

Virtual appointments available.

Free delivery.

Click and collect.

Free gift wrap.

Extended exchange period to 30 January 2021.

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Black Friday Hot Diamonds

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Bedford born and bred

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Meet Sarah & John

With over 50 years experience, John's passion lies in helping you to find the perfect piece for your collection. In 2005 his daughter Sarah joined the family business. She inherited John's love of jewellery and prides herself on striving to provide excellent customer service.

More about us

Our watches

We stock a wide range of modern and classic watch designs by designers such as Michel Herbelin, Zeppelin and Sara Miller London.

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Our silver jewellery

We specialise in silver jewellery by modern designers including bracelets, rings, necklaces and earrings.

View the collection

Kit Heath: Astoria

Kit Heath's new winter collection introduces stunning new Astoria profiles that bring a touch of glitz and glamour to the season.

View the collection

Our bestsellers

  • Dusky Pink Zirconia Pavé Necklace
    Vendor
    Diamonfire
    Regular price
    £79.00
    Sale price
    £79.00
    Regular price
    Unit price
    per 
    Sold out
  • Blossom Flyte Tri-Colour Necklace
    Vendor
    Kit Heath
    Regular price
    £105.00
    Sale price
    £105.00
    Regular price
    Unit price
    per 
    Sold out
  • Blossom Flyte Butterfly White Topaz Necklace
    Vendor
    Kit Heath
    Regular price
    £80.00
    Sale price
    £80.00
    Regular price
    Unit price
    per 
    Sold out
  • Bezel Set Cross Over Cuff Bangle
    Vendor
    Diamonfire
    Regular price
    £179.00
    Sale price
    £179.00
    Regular price
    Unit price
    per 
    Sold out
  • Star Pavé Earrings
    Vendor
    Diamonfire
    Regular price
    £59.00
    Sale price
    £59.00
    Regular price
    Unit price
    per 
    Sold out
  • Floral Shape Ring
    Vendor
    Diamonfire
    Regular price
    £55.00
    Sale price
    £55.00
    Regular price
    Unit price
    per 
    Sold out
  • Claw Set 0.75ct Solitaire Zirconia Ring
    Vendor
    Diamonfire
    Regular price
    £65.00
    Sale price
    £65.00
    Regular price
    Unit price
    per 
    Sold out
  • Multi-Strand Cocktail Necklace
    Vendor
    Diamonfire
    Regular price
    £329.00
    Sale price
    £329.00
    Regular price
    Unit price
    per 
    Sold out

What our customers say

Always well attended to by friendly & knowledgeable staff - a lovely shop with individual and interesting pieces. A pleasure to peruse.

E. Holland

Made a lovely custom sized ring for me quickly and at a fantastic price too.

D. Graham-Wilson

Best jeweller in Bedford. So kind and great job resizing and replacing a lost stone on my engagement ring.

D. OIson

Watch brands we stock

Jewellery brands we stock